Author Archive for nEWZ

2018 Woodstock Digital Marketing Meetup

Tuesday, July 31, 2018
1 p.m. – 2:00 p.m. sharp. Plus time for Q&A.

Location:
The Circuit - A collaborative space between the Cherokee Office of Economic Development, Chattahoochee Technical College and the Woodstock office of Economic Development.

Address:
One Innovation Way
Woodstock, Georgia 30188

Map to The Circuit


Learn How to Put the Marketing Power of the Internet to Work for You!

Calling all businesses, startups, executives, entrepreneurs, nonprofits, government and brand/marketing managers interested in learning how to grow their online digital marketing presence.

The Internet is the most remarkable marketing tool ever invented. Today customers use search engines, websites, social media, videos, email and many other communications channels to find products and services on their mobile devices at exactly the moment they want it.

But, can they find you online? And if they do find you, how do you effectively communicate the benefits of your products or services in a way that makes them want to put their money down with you?

Purpose of the Woodstock Digital Marketing Meetup

Savvy businesses know that harnessing the power of the Internet is crucial to driving sales, increasing referrals and growing their companies. But how do you do it effectively?

Digital Marketing is like The Blind Men and the Elephant

The story of digital marketing is similar to the parable of the ‘Six Blind Men and the Elephant’ where each wise man touches one part of the elephant to describe it. It’s the same with digital marketing. Maybe you’re touching only one part of it for your business, but there’s a whole lot more to get your arms around.

In the Woodstock Digital Marketing Meetup, we will be:

  1. Discussing common sales and marketing challenges across the board
  2. Demonstrating the hands-on use of digital marketing technology with actual solutions
  3. Analyzing successful customer case studies where it’s always easier to learn from other people’s experiences
  4. Q & A

Upgrade Yourself and Make a Positive Impact on Your Organization

Maybe you’re an established company that needs a faster way to hit your ambitious growth numbers. Or, maybe you’re a startup that needs a scrappy, high-impact marketing approach. Or, perhaps you’ve achieved success, but there’s a gnawing feeling you could be doing more.

Each meetup focuses on specific ways to harness the marketing and sales power of the Internet:

  • How to Create Cutting-Edge, Mobile-Ready Websites
  • Using Social Media to Expand Reach and Awareness
  • Content – What are Customers Looking For?
  • Search Engine Optimization – How to Achieve High Rankings in Google
  • Website Reviews – Learning from The Good, The Bad and The Ugly
  • What’s the Difference between Local Search vs. Organic Search and How Does it Impact My Brick and Mortar Store?
  • How Do You Sell Online Using Google AdWords, Facebook Ads and Pay-Per-Click (PPC)?
  • Building E-Commerce Stores
  • How are Mobile Search Results Different from Desktop Search Results – And How to Plan for It Accordingly
  • Understanding Google Analytics and What It Can Do for My Business
  • Getting to Know Google Search Console – Your Direct Pipeline to Google
  • Marketing Automation Drip Campaigns
  • What’s the Pain you Take Away?
  • Understanding Your Sales Funnel and Using it to Advance Your Business Goals
  • Getting Started with Email Marketing and Building an Email Campaign
  • Create Compelling Video from Tools You Already Have such as PowerPoint
  • How to Have Website Security and Why It’s Crucial for your Online Reputation
  • Plus, many more!

Grow your startup or business in Cherokee County close to home with the support ecosystem right in your own backyard. All experience and skill levels welcome to this meetup!

Need a Reminder to Attend the Meetup?

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We look forward to meeting you at the Woodstock Digital Marketing Meetup.

 


Meetup Leaders:

Barry Zuber

Elizabeth Wood

Barry Zuber – Egeland Wood & Zuber, Inc.

Barry has spent two decades helping businesses successfully sell their products and services online via Web marketing, search engine optimization (SEO) and pay-per-click advertising (PPC). He heads up all Organic SEO and Local SEO strategies to get client Web sites ranking in Google with excellent click-through-rates (CTR) to internal pages. He is also adept at utilizing Google Analytics and Google Search Console to achieve better online marketing results. Barry takes pride in delivering measurable return-on-investment for clients.

Elizabeth Wood – Egeland Wood & Zuber, Inc.

Elizabeth has been a speaker at international computer shows and consulted with Fortune 500 companies on using technology for sales and marketing. Today she’s focused on utilizing best-of-breed software tools and strategies to help companies achieve their sales goals and business growth. Her expertise includes: photography, digital image editing, website design, video creation and direct mail integration using Gravity Forms and MailChimp solutions. When she is not on her computers, she is riding her Thoroughbreds.

Why You Should Be Using a Password Manager

Do you know that hackers combine data from different hacks to get a big picture of who you are and how to get to your personal information? It is kind of like what Google does.

Have you ever noticed that after you visit a site and look at a product that you will have ads for that exact product popping up on your browser window? Did you know if you type in a search word into Google that the results you get will differ depending on what your past search records show? Google knows if you are looking for travel info or terror info in Paris without you even specifying it. That is because Google is watching what you do and where you go.  So are the hackers.

If you use the same password on multiple accounts it is easy for a hacker to get in. Hackers put malware on computers so those computers run scripts testing usernames and passwords on thousands of sites. For example, your username at Home Depot is “Sally1985” and your password is “School2003”. You use that combination at your bank. Once Home Depot got hacked, the hackers started running those combinations at every financial institution in the world and BINGO – they get into YOUR bank account. Maybe you use different usernames but the same or similar passwords. Hackers have scripts that run variations or maybe they got other variations from the Equifax or Anthem hacks. Hackers are clever and you must use different passwords, and change them frequently,  on all your accounts. Password managers make this a manageable task.

Here is a good article from iThemes who has great software and security tools that we use on our clients’ websites. This article will explain “Why You Should Be Using a Password Manager”.

Every few weeks, we hear the news that another major website has been hacked. Often these hacks mean your personal information has also been compromised. In this post, we cover the important reasons for why you should use a password manager to protect your online identity, and how to get started with LastPass, a free password manager… Read more about using a password manager

Who Cares About Reviews? You Should!

The BrightLocal Local Consumer Review Survey for 2016 is out and the results are stunning. A good review is extremely valuable for your business. You must work to have a positive online reputation if you expect to get new customers. Here are a few of the key ‘takeaways’. 

Key ‘Takeaways’ From Online Review Survey Research

  • 84% of people trust online reviews as much as a personal recommendation
  • 7 out of 10 consumers will leave a review for a business if they’re asked to
  • 90% of consumers read less than 10 reviews before forming an opinion about a business
  • 54% of people will visit the website after reading positive reviews
  • 73% of consumers think that reviews older than 3 months are no longer relevant
  • 74% of consumers say that positive reviews make them trust a local business more
  • 58% of consumers say that the star rating of a business is most important

Read the full story on the BrightLocal website.

Social Media Works
When You Have the Right Message

Followers on your social media do not want to see garbage posts clogging up their social media feeds. They are looking for information from your company that is useful to them. A post that says, "Thank Goodness Its Friday" is a waste of everyone's time. When you post a tip that gets an important message out, your followers will share that with their friends. Here is an example of a post by Bits & Bytes Farm about safety and the importance of wearing the proper footwear around horses. Within 26 hours this post went viral reaching over 101,000 people. It was shared 364 times in just over a day. This kind of post has 'legs' and will continue being shared for years and years because the topic is on point. Think about your message and make it valuable information for your followers on social media.

WordPress 4.7 Released!

Version 4.7 of WordPress, named “Vaughan” in honor of legendary jazz vocalist Sarah “Sassy” Vaughan. We are currently updating all of our client sites to the newest release of WordPress. WordPress is now used on more than 27.2% of all Web sites. When looking at content management systems used to create Web sites, WordPress has a 58.5% share as of December 2016. There are lots of new features in 4.7 that make designing and maintaining Web sites easier. We are combining the new features of WordPress 4.7 with our favorite page builders to design custom looks specific to the needs of our customers.

Why Hackers Want to Hack Your Website

Why pay to have your site updated? Your site looks good and it is just the way you wanted it. You spent lots of time, money and effort on getting it perfect. It does not need to be updated...or does it?

DANGER, DANGER WILL ROBINSON!

What you may not understand is that the tools used to develop your site are under constant hack attempts by hackers who want to take control of your site.

You might ask yourself, "Why would anyone want to hack my site? I am just a small business and I don't even do e-commerce?"

The answer is:

  • Your site can host files like pornographic videos and you will never even notice that it has been hacked because the main website is still visible and the hacker's files are hidden in the root directory. The hacker uses your storage and your bandwidth to serve up the hackers content which the hacker may be getting paid for.
  • Your site can become a slave used to run password scripts that check other sites like banking sites to see if they can find a password match and get to the accounts. Never use passwords that can be found in the dictionary they can be hacked in as little as ONE SECOND.
  • Your site can be used in a Distributed Denial Of Service (DDOS) attack. This is when thousands of computers are used to access one site all at the same time to get it to crash. This recently happened in October 2016. Read this article and see just what can happen: Major DDoS attack on Dyn DNS knocks Spotify, Twitter, Github, PayPal, and more offline

These are just three of the many reasons why your site might be hacked. What happens when it is hacked?

Bye Bye GOOGLE!

Your site will be taken out of the search engines' databases. If Google drops your site out of the database, no one will find you on any web search done by Google. That would include YouTube. Your company becomes virtually invisible to the search engines.

Please, PLEASE, Put Me Back in the Database!

Getting back into the databases is an expensive, time-consuming process and not an easy process. The site needs to be taken down and cleaned up to remove any malware. You have to prove to Google and the other search engines that the site is malware free.

You better make sure you have a backup of your site that is pre-hack or you will be starting from ground zero to get your site back up.

How long can you afford not to have your website?

Next, you need to get the search engines to put you back into their databases by communicating with the many search engines out there besides Google. You need to prove to each one of them that your site is clean.

Peace of Mind from EWZ

Egeland Wood & Zuber, Inc. offers a full security package that  protects your site against hackers. We have specialized security software that scans our clients' sites twice daily for malware. It blocks hacking attempts from known bad IP addresses. It locks the site against entry by time-of-day or because of too many password attempts to break into a site (those hacked sites are running password attempts to get into your website).

No one can guarantee your site will not be hacked. We use best practices and software to protect it --But the truth is... it can and may be hacked in spite of all our precautions.

Help! My Website Has Been Hacked!

You should have a plan, if (or when) your site is hacked. Don't depend on your hosting company's backup plan.

Pretend you have been hacked and see what it will take to get the site back and IF you get ALL the files. See what the hosting company charges.

At Egeland Wood & Zuber we backup all our websites to online and offline locations. We keep multiple backups so that we can go back to a clean backup copy or even go all the way back to when we created a site, to restore it within minutes while we clean up the existing files. This service is included in our Security and Maintenance Package. You will not have to pay to rebuild your site if it is hacked. We will restore the site to a pre-hacked stage and have your business back online quickly.

Contact us to learn more about protecting your Web site.

Digital Marketing & Web Site Design are not as easy as it used to be...
You need a partner who understands technology trends, traditional marketing, web design and Search Engine Optimization (SEO).