Archive for Digital Marketing

2018 Woodstock Digital Marketing Meetup

Tuesday, December 11, 2018
1 p.m. – 2:00 p.m. sharp. Plus time for Q&A.

Location:
The Circuit - A collaborative space between the Cherokee Office of Economic Development, Chattahoochee Technical College and the Woodstock office of Economic Development.

Address:
One Innovation Way
Woodstock, Georgia 30188

Map to The Circuit


Details

Whenever customers decide to make a purchase, they spend time researching online reviews. In fact, 84% of people trust online reviews as much as a personal recommendation for a buying decision, and its impact is increasing.

Welcome to the new era of marketing and service in which your brand is defined by those who experience it! It’s the new frontier of word-of-mouth marketing as consumers broadcast opinions far and wide at the touch of a button.

But, how do you actively get online reviews and use them effectively to promote your online presence?

This session explores how to obtain and maximize online customer reviews for your business or organization. Session topics include:

  • How to Get Reviews
  • Where Do They Go on the Internet
  • How to Use Them Successfully
  • How to Get Reviews Appearing in the Search Results
  • How to Respond to Negative Reviews
  • What’s the Future of Online Reviews

Essential Ranking Signals

In addition to the human component, reviews play online, customer reviews are essential ranking signals for Local SEO. Reviews from clients and customers are the number one way of promoting trust and confidence in your business. Reviews matter, especially when it comes to beating out the competition and attracting more customers to your front door whether it’s online or a brick and mortar location.

Who Should Attend?

This session is targeted to owners of businesses and website managers who need to manage the online reputation of a business.

The Purpose of the Digital Marketing Meetup is to provide a platform to educate, inform and demonstrate the latest digital marketing techniques and solutions to cultivate customers and increase revenue.

This Meetup is for anyone who runs or leads a business or organization and wants to achieve marketing success in the shortest time possible. Audiences include startups, executives, entrepreneurs, intrapreneurs, non-profits, education, brand and marketing managers, and government.

We will cover topics including web design, SEO, social media, content strategy, new media, website reviews, search, Google AdWords, social media ads, Google Analytics, marketing automation, sales funnel, and more.


Presented by Barry Zuber - Egeland Wood & Zuber, Inc.

In partnership with Fresh Start Cherokee and The Circuit, led by Barry Zuber, VP of Egeland, Wood, and Zuber, Inc.


Meetup Leaders:

Barry Zuber

Elizabeth Wood

Barry Zuber – Egeland Wood & Zuber, Inc.

Barry has spent two decades helping businesses successfully sell their products and services online via Web marketing, search engine optimization (SEO) and pay-per-click advertising (PPC). He heads up all Organic SEO and Local SEO strategies to get client Web sites ranking in Google with excellent click-through-rates (CTR) to internal pages. He is also adept at utilizing Google Analytics and Google Search Console to achieve better online marketing results. Barry takes pride in delivering measurable return-on-investment for clients.

Elizabeth Wood – Egeland Wood & Zuber, Inc.

Elizabeth has been a speaker at international computer shows and consulted with Fortune 500 companies on using technology for sales and marketing. Today she’s focused on utilizing best-of-breed software tools and strategies to help companies achieve their sales goals and business growth. Her expertise includes: photography, digital image editing, website design, video creation and direct mail integration using Gravity Forms and MailChimp solutions. When she is not on her computers, she is riding her Thoroughbreds.

2018 Woodstock Digital Marketing Meetup

Tuesday, October 9, 2018
1 p.m. – 2:00 p.m. sharp. Plus time for Q&A.

Location:
The Circuit - A collaborative space between the Cherokee Office of Economic Development, Chattahoochee Technical College and the Woodstock office of Economic Development.

Address:
One Innovation Way
Woodstock, Georgia 30188

Map to The Circuit


Details

A picture is worth a thousand words... but you are not an artist. How do you create high-impact graphics and videos for your website without investing in expensive image editing and video editing software? Besides the cost, who has time to learn a new skill when all you need is a great image for your website or Facebook page?

In this meetup, graphic designer Elizabeth Wood will share how the average person can create sophisticated images, 3D animations, and videos using Microsoft PowerPoint. Yes, PowerPoint can do image editing and create videos that you can use in your online digital marketing.

This live demonstration will show how to effectively create beautiful graphics and videos from the #1 program most of us already have on our computers. You don't have to be a graphic designer or videographer to create eye-catching graphics and videos. See how you can use PowerPoint to put the power into your online messaging. Elizabeth will share professional tips on how to use graphics and video to make your digital marketing memorable.

Who Should Attend?

Business owners, web developers, and employees who are involved in creating an online presence will find this meetup to be beneficial.  You will learn new ways to use traditional business software for digital marketing and social media. Employees will gain a new skill to add to their resumes. You will be amazed at what PowerPoint can do and even more amazed at how easy it is to create memorable graphics and videos with little or no experience!


Presented by Elizabeth Wood - Egeland Wood & Zuber, Inc.

In partnership with Fresh Start Cherokee and The Circuit, led by Barry Zuber, VP of Egeland, Wood, and Zuber, Inc.


Meetup Leaders:

Barry Zuber

Elizabeth Wood

Barry Zuber – Egeland Wood & Zuber, Inc.

Barry has spent two decades helping businesses successfully sell their products and services online via Web marketing, search engine optimization (SEO) and pay-per-click advertising (PPC). He heads up all Organic SEO and Local SEO strategies to get client Web sites ranking in Google with excellent click-through-rates (CTR) to internal pages. He is also adept at utilizing Google Analytics and Google Search Console to achieve better online marketing results. Barry takes pride in delivering measurable return-on-investment for clients.

Elizabeth Wood – Egeland Wood & Zuber, Inc.

Elizabeth has been a speaker at international computer shows and consulted with Fortune 500 companies on using technology for sales and marketing. Today she’s focused on utilizing best-of-breed software tools and strategies to help companies achieve their sales goals and business growth. Her expertise includes: photography, digital image editing, website design, video creation and direct mail integration using Gravity Forms and MailChimp solutions. When she is not on her computers, she is riding her Thoroughbreds.

Using Google Analytics to Boost Website Traffic and Sales

2018 Woodstock Digital Marketing Meetup

Tuesday, September 11, 2018
1 p.m. – 2:00 p.m.  Plus time for Q&A.

Location:
The Circuit - A collaborative space between the Cherokee Office of Economic Development, Chattahoochee Technical College and the Woodstock office of Economic Development.

Address:
One Innovation Way
Woodstock, Georgia 30188

Map to The Circuit


Details

Google Analytics is a powerful tool to help Webmasters understand their audience by understanding their Website’s traffic. Whether you own an online store or an informative blog, Google Analytics provides valuable insights to make sure site visitors find what they are looking for.

Google Analytics can lead to higher rankings in the search results as users have a better experience on your Website. Information from Google Analytics helps increase site traffic leading to more customers and better profitability.

If you’ve been hesitant to use Google Analytics in the past because you think it’s too difficult or complex, times have changed. You’re missing out on critical insights on how to turn potential customers into real customers.

In this session, we’ll explore the key reasons why you should be using Google Analytics and demonstrate that it’s really user-friendly with easy-to-understand reports right out of the box. This is crucial information that can help guide our digital marketing strategies.

Background

The Purpose of the Digital Marketing Meetup is to provide a platform to educate, inform and demonstrate the latest digital marketing techniques and solutions to cultivate customers and increase revenue.

This Meetup is for anyone who runs or leads a business or organization and wants to achieve marketing success in the shortest time possible. Audiences include startups, executives, entrepreneurs, intrapreneurs, non-profits, education, brand and marketing managers, and government.

We will cover topics including web design, SEO, social media, content strategy, new media, website reviews, search, Google AdWords, social media ads, Google Analytics, marketing automation, sales funnel, and more.


In partnership with Fresh Start Cherokee and The Circuit, led by Barry Zuber, VP of Egeland, Wood, and Zuber, Inc.


Presented by Barry Zuber - Egeland Wood & Zuber, Inc.

Barry Zuber - Vice PresidentBarry Zuber – Egeland Wood & Zuber, Inc.

Barry has spent two decades helping businesses successfully sell their products and services online via Web marketing, search engine optimization (SEO) and pay-per-click advertising (PPC). He heads up all Organic SEO and Local SEO strategies to get client Web sites ranking in Google with excellent click-through-rates (CTR) to internal pages. He is also adept at utilizing Google Analytics and Google Search Console to achieve better online marketing results. Barry takes pride in delivering measurable return-on-investment for clients.

Local SEO – How to Get Found by Potential Customers

2018 Woodstock Digital Marketing Meetup

Tuesday, August 21, 2018
1 p.m. – 2:00 p.m.  Plus time for Q&A.

Location:
The Circuit - A collaborative space between the Cherokee Office of Economic Development, Chattahoochee Technical College and the Woodstock office of Economic Development.

Address:
One Innovation Way
Woodstock, Georgia 30188

Map to The Circuit


Details:

Do you have a professional service-based business in Cherokee County? Attorneys, Physicians, Realtors, HVAC, Chiropractors, Auto Repair Shops, Restaurants, etc. are just a few of the type of businesses that should attend this meetup. If customers can’t find you, or your information is incorrect, they’ll quickly move on to your competition.

Local SEO uses a variety of strategies — getting your site ranked on search engines like Google, business directories such as Yelp, Super pages, Foursquare, Yellowbook, Google My Business listing, Bing Places for Business page, localized content on your website, online reviews and other strategies.

This session will explain the on-site and off-site factors to position your business on search engines and other digital marketing platforms so you get found by potential customers.

Background

The Purpose of the Digital Marketing Meetup is to provide a platform to educate, inform and demonstrate the latest digital marketing techniques and solutions to cultivate customers and increase revenue.

This Meetup is for anyone who runs or leads a business or organization and wants to achieve marketing success in the shortest time possible. Audiences include startups, executives, entrepreneurs, intrapreneurs, non-profits, education, brand and marketing managers, and government.

We will cover topics including web design, SEO, social media, content strategy, new media, website reviews, search, Google AdWords, social media ads, Google Analytics, marketing automation, sales funnel, and more.


In partnership with Fresh Start Cherokee and The Circuit, led by Barry Zuber, VP of Egeland, Wood, and Zuber, Inc.


Presented by Barry Zuber - Egeland Wood & Zuber, Inc.

Barry Zuber - Vice PresidentBarry Zuber – Egeland Wood & Zuber, Inc.

Barry has spent two decades helping businesses successfully sell their products and services online via Web marketing, search engine optimization (SEO) and pay-per-click advertising (PPC). He heads up all Organic SEO and Local SEO strategies to get client Web sites ranking in Google with excellent click-through-rates (CTR) to internal pages. He is also adept at utilizing Google Analytics and Google Search Console to achieve better online marketing results. Barry takes pride in delivering measurable return-on-investment for clients.

2018 Woodstock Digital Marketing Meetup

Tuesday, July 31, 2018
1 p.m. – 2:00 p.m. sharp. Plus time for Q&A.

Location:
The Circuit - A collaborative space between the Cherokee Office of Economic Development, Chattahoochee Technical College and the Woodstock office of Economic Development.

Address:
One Innovation Way
Woodstock, Georgia 30188

Map to The Circuit


Learn How to Put the Marketing Power of the Internet to Work for You!

Calling all businesses, startups, executives, entrepreneurs, nonprofits, government and brand/marketing managers interested in learning how to grow their online digital marketing presence.

The Internet is the most remarkable marketing tool ever invented. Today customers use search engines, websites, social media, videos, email and many other communications channels to find products and services on their mobile devices at exactly the moment they want it.

But, can they find you online? And if they do find you, how do you effectively communicate the benefits of your products or services in a way that makes them want to put their money down with you?

Purpose of the Woodstock Digital Marketing Meetup

Savvy businesses know that harnessing the power of the Internet is crucial to driving sales, increasing referrals and growing their companies. But how do you do it effectively?

Digital Marketing is like The Blind Men and the Elephant

The story of digital marketing is similar to the parable of the ‘Six Blind Men and the Elephant’ where each wise man touches one part of the elephant to describe it. It’s the same with digital marketing. Maybe you’re touching only one part of it for your business, but there’s a whole lot more to get your arms around.

In the Woodstock Digital Marketing Meetup, we will be:

  1. Discussing common sales and marketing challenges across the board
  2. Demonstrating the hands-on use of digital marketing technology with actual solutions
  3. Analyzing successful customer case studies where it’s always easier to learn from other people’s experiences
  4. Q & A

Upgrade Yourself and Make a Positive Impact on Your Organization

Maybe you’re an established company that needs a faster way to hit your ambitious growth numbers. Or, maybe you’re a startup that needs a scrappy, high-impact marketing approach. Or, perhaps you’ve achieved success, but there’s a gnawing feeling you could be doing more.

Each meetup focuses on specific ways to harness the marketing and sales power of the Internet:

  • How to Create Cutting-Edge, Mobile-Ready Websites
  • Using Social Media to Expand Reach and Awareness
  • Content – What are Customers Looking For?
  • Search Engine Optimization – How to Achieve High Rankings in Google
  • Website Reviews – Learning from The Good, The Bad and The Ugly
  • What’s the Difference between Local Search vs. Organic Search and How Does it Impact My Brick and Mortar Store?
  • How Do You Sell Online Using Google AdWords, Facebook Ads and Pay-Per-Click (PPC)?
  • Building E-Commerce Stores
  • How are Mobile Search Results Different from Desktop Search Results – And How to Plan for It Accordingly
  • Understanding Google Analytics and What It Can Do for My Business
  • Getting to Know Google Search Console – Your Direct Pipeline to Google
  • Marketing Automation Drip Campaigns
  • What’s the Pain you Take Away?
  • Understanding Your Sales Funnel and Using it to Advance Your Business Goals
  • Getting Started with Email Marketing and Building an Email Campaign
  • Create Compelling Video from Tools You Already Have such as PowerPoint
  • How to Have Website Security and Why It’s Crucial for your Online Reputation
  • Plus, many more!

Grow your startup or business in Cherokee County close to home with the support ecosystem right in your own backyard. All experience and skill levels welcome to this meetup!

Need a Reminder to Attend the Meetup?

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We look forward to meeting you at the Woodstock Digital Marketing Meetup.

 


Meetup Leaders:

Barry Zuber

Elizabeth Wood

Barry Zuber – Egeland Wood & Zuber, Inc.

Barry has spent two decades helping businesses successfully sell their products and services online via Web marketing, search engine optimization (SEO) and pay-per-click advertising (PPC). He heads up all Organic SEO and Local SEO strategies to get client Web sites ranking in Google with excellent click-through-rates (CTR) to internal pages. He is also adept at utilizing Google Analytics and Google Search Console to achieve better online marketing results. Barry takes pride in delivering measurable return-on-investment for clients.

Elizabeth Wood – Egeland Wood & Zuber, Inc.

Elizabeth has been a speaker at international computer shows and consulted with Fortune 500 companies on using technology for sales and marketing. Today she’s focused on utilizing best-of-breed software tools and strategies to help companies achieve their sales goals and business growth. Her expertise includes: photography, digital image editing, website design, video creation and direct mail integration using Gravity Forms and MailChimp solutions. When she is not on her computers, she is riding her Thoroughbreds.

Who Cares About Reviews? You Should!

The BrightLocal Local Consumer Review Survey for 2016 is out and the results are stunning. A good review is extremely valuable for your business. You must work to have a positive online reputation if you expect to get new customers. Here are a few of the key ‘takeaways’. 

Key ‘Takeaways’ From Online Review Survey Research

  • 84% of people trust online reviews as much as a personal recommendation
  • 7 out of 10 consumers will leave a review for a business if they’re asked to
  • 90% of consumers read less than 10 reviews before forming an opinion about a business
  • 54% of people will visit the website after reading positive reviews
  • 73% of consumers think that reviews older than 3 months are no longer relevant
  • 74% of consumers say that positive reviews make them trust a local business more
  • 58% of consumers say that the star rating of a business is most important

Read the full story on the BrightLocal website.

Digital Marketing & Web Site Design are not as easy as it used to be...
You need a partner who understands technology trends, traditional marketing, web design and Search Engine Optimization (SEO).