Important Knowlege About the WWW
The Internet is constantly evolving and changing. Security and SEO are more important than ever before. Make the wrong changes to your Web site or allow it to be hacked and you may find your site dropped from Google and the other search engines. We monitor important changes in the online world and share these with our readers on this page.
Websites have a limited lifetime. Learn the average lifespan of a website. This session is targeted to every business that has not looked at their website with fresh eyes in a while or who have not updated their website recently. Learn the importance of keeping your website fresh and focused to rank higher in search engines and project an accurate reflection of your business to the public.
Your digital life leaves a trail of insecure logins, passwords, payment information, and tons of other sensitive personal data on the Internet that can be mined by hackers and cybercriminals. It’s a fact of our digital life and it’s not going away any time soon.
But how are we supposed to create long complex, non-dictionary passwords and change them frequently for every Website we use?
Whenever customers decide to make a purchase, they spend time researching online reviews. In fact, 84% of people trust online reviews as much as a personal recommendation for a buying decision, and its impact is increasing. Learn how to actively get online reviews and use them effectively to promote your online presence.
Google Analytics is a powerful tool to help Webmasters understand their audience by understanding their Website’s traffic. Whether you own an online store or an informative blog, Google Analytics provides valuable insights to make sure site visitors find what they are looking for. Learn what tools are available in Google Analytics.
Local SEO uses a variety of strategies — getting your site ranked on search engines like Google, business directories such as Yelp, Super pages, Foursquare, Yellowbook, Google My Business listing, Bing Places for Business page, localized content on your website, online reviews and other strategies. This session will explain the on-site and off-site factors to position your business on search engines and other digital marketing platforms so you get found by potential customers.